I'm Filip Rusev

Results-driven professional showcasing skills, experience, and achievements.

Driven and detail-oriented professional with a passion for delivering results. This portfolio showcases my skills, experience, and achievements, serving as a comprehensive CV for potential employers and collaborators.

Working Experience

Regent.Marketing

Marketing Intern · Jan 2024–Dec 2024 → Account Manager · Jan 2025–Present
Formula Student Macedonia – MES Racing

Digital Marketing Specialist · Dec 2023–Aug 2024
Monks Agency

Intern · May–Jun 2023

Regent.Marketing

Regent Marketing is a dedicated hospitality and eCommerce marketing agency that helps hotels and online brands grow through smart, data-driven strategies. From boosting traffic and optimizing conversions to strengthening brand presence, we provide tailored solutions that drive measurable results. With expertise across digital channels, Regent Marketing empowers businesses to attract more customers and achieve sustainable growth.

Marketing Intern -> Account Manager / Digital Marketing Specialist

Jan 2024 -- Dec 2024 -> Jan 2025 -- Oct 2025

I've been the main contact for assigned brands, leading weekly client meetings and ensuring delivery of growth strategies.
Built and optimized full WordPress websites using Elementor & Thrive Architect, applying HTML, CSS, and JavaScript for customization and functionality.
Gained hands-on experience with hosting providers, including domain registration, hosting setup, server management, SSL certificates, and email configurations.
Designed and executed flows, campaigns, and segmentation in Klaviyo (primary), Brevo, and Mailchimp, boosting subscriber engagement.
Implemented and tested integrations, including payment gateways, analytics tools, and Trustpilot; ensured stability during platform updates.
Researched and implemented keywords and SEO improvements, delivering technical and content optimizations that improved organic visibility.
Conducted competitor and market research using AdSpy, Foreplay, Meta Ad Library, and Funneloftheweek, providing insights that guided marketing campaigns.
Leveraged AI tools for content creation, analytics, automation, and workflow optimization, improving efficiency in daily operations.
Managed GA4 reporting and conducted CRO experiments to refine user experience and maximize ROI.

fsmacedonia.mk

Formula Student Macedonia – MES Racing is North Macedonia’s first student-led motorsport team from Ss. Cyril and Methodius University in Skopje. Bringing together engineering, design, and business students, they designed and built their debut race car and competed internationally in 2024 and 2025. The team blends innovation, technical precision, and collaboration to inspire future engineers and advance automotive excellence.

Digital Marketing Specialist (Hybrid)

Dec 2023 -- Aug 2024

Implemented growth campaigns across social media and email, increasing visibility for the first Macedonian student-built race car.
Collaborated with Macedonian influencers to promote the project on social media, boosting engagement and brand awareness.
Handled analytics tracking and performance reporting to measure campaign impact and refine strategies.
Played an active role in creating and managing events, coordinating announcements, coverage, and audience engagement.

Monks.Agency

Monks.Agency is a bold, creative marketing studio that blends AI-driven tactics with compelling storytelling. Focused on the US market, they build immersive brand experiences—from digital marketplaces and motion-graphic storytelling to performance branding. With a playful yet ambitious spirit, they transform traditional services into impactful journeys that turn browsers into buyers, all while over-delivering and championing every brand as everything.

Digital Marketing Intern ( On-site )

May 2023 - Jun 2023

Scheduled social media content and wrote ad copy for Google Ads & Meta Ads.
Assisted with campaign QA and provided analytics support.
Gained hands-on experience with production workflows and creative testing.
Collaborated with the marketing team to optimize digital campaigns.

Brand & Account Management

Acted as the main point of contact and strategist for assigned brands.

Website Design & Development

Hands-on experience building and maintaining fully functional websites.

Built custom websites using WordPress, Elementor, and Thrive Architect.
Added interactive and clickable elements for better user experience.
Applied HTML, CSS, and JavaScript for customization beyond templates.
Delivered responsive, fast, and client-ready websites.

Email Marketing & Automation

Specialized in creating effective retention and engagement strategies.

Domain & Hosting

Registered and managed domains for clients, including DNS setup and configuration.
Purchased and configured hosting services using GreenGeeks, GoDaddy, and Cloudways.
Set up and managed SSL certificates, email accounts, and server settings.
Coordinated domain–hosting–website connections to deliver fully operational sites.

Systems & Service Integrations

Experienced in connecting digital services and testing for reliability.

Market & Competitive Research

Conducted research on competitors’ strategies and market positioning.
Used tools like AdSpy, Foreplay, Meta Ad Library, and Funneloftheweek to analyze ad creatives and funnels.
Collected and analyzed data on customer behavior and trends.
Provided actionable insights to improve brand growth and marketing strategy.

AI Tools & Workflow Automation

Leveraged AI technologies to boost productivity and creativity.

Used AI daily for content generation, automation, and analytics.
Applied AI tools to streamline workflows, saving time on repetitive tasks.
Enhanced marketing strategies by testing AI-driven personalization.
Researched new AI applications for design, content, and customer experience.

SEO Strategy & Optimization

Worked on improving visibility and organic ranking for websites.

Digital Marketing Academy

Graduated with distinction, mastering advanced digital marketing strategies, tools, and technologies through intensive training.

Modules & Achievements

Completed 12+ marketing modules, scored 98/100, and delivered real-world projects in branding, PR, and digital advertising.

Certificate of Completion

Earned recognition for advanced mastery of digital marketing strategies, tools, and technologies, graduating with distinction.

B2B Lead Generation Email Marketing Course

Specialized in B2B email marketing, learning advanced lead generation tactics in partnership with Flowd and Brainster.

Hackathon Project – IFES & Brainster

Collaborated in a high-impact hackathon, showcasing teamwork, problem-solving, and innovative thinking while delivering solutions.

From Concept to Execution

Developed a complete digital presence from scratch, including website design, SEO positioning, and brand identity — with added hospitality consulting to align the business strategy.

Digital PR Strategy

Developed a tailored PR strategy for Mavrovo 365, enhancing digital visibility, strengthening reputation, and engaging a wider audience through innovative online campaigns.

Brand Strategy

Designed a comprehensive brand strategy for Healthy Life Skills, including positioning, SWOT analysis, and identity development — ensuring a clear, authentic, and competitive market presence.